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JOB SUMMARY
The Art Director will use a variety of hard and soft skills, as well as industry knowledge, to provide the most comprehensive support to the Creative Team and our business. The role is responsible for helping to drive consumer engagement and growth through impactful, creative, and motivating design. They will work on leading a variety of projects within our portfolio, which includes Fruit Snacks (America’s leading fruit snacks brands), and more.
This is a function between Creative and Marketing responsible for ideation of concepts, development, design, and execution of 360 product packaging, display, print collateral and corporate / brand identity.
ESSENTIAL DUTIES & RESPONSIBILITIES
· Create & refine innovative package design concepts.
· Create and adhere to brand identity guidelines, ensuring integrity within and across brands as relevant.
· Pre and post-production expertise
· Extensive knowledge of printing processes
· 2-D & 3-Dimensional Rendering of Packaging and Displays
· Digital platform knowledge
· Review Proofs
· Visual Trade Show Design & Collateral
· Product Photography
· Collaboration within Creative / Marketing & Cross-Functionally
MINIMUM REQUIREMENTS & QUALIFICATIONS
· Bachelor of Arts / Graphic Design Degree
· 10+ years of design experience in CPG, Beauty or related field
· Proficient with design software; Adobe Creative Cloud, including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Bridge, Microsoft Office
· Exceptional ability in typography, layout and design.
· Exceptional package design and production skills
· Trade Ads
· Visual Trade Show Designs & Development
· Effective at Time Management
· Collaborative
· Strong Communicator, both written and verbal.
· Detail Oriented.
· Approachable, authentic and genuine.
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