Job Description

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advicebuilding the kind of trust that can fuel every goal. We are the leading relationship bank built for growth with over $60?billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives youworking to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients that includes all our associates as well.

The Email Marketing Specialist is part of a creative, fast-moving marketing team. This role is responsible for crafting and launching email campaigns that connect with customers and drive conversions. Individuals in this role will also analyze the performance of email campaigns and make recommendations based on analytics.

Responsibilities

• Partner and collaborate with internal teams including strategy, content and creative and external technology vendors to deliver email marketing campaigns.
• Conduct quality assurance analysis of all email campaigns.
• Manage the delivery of messaging requests to customers and prospects.
• Troubleshoot and fix any problems that may occur during the generation, deployment, and delivery of emails.
• Analyze campaign performance metrics and recommend campaign improvements based on analytics.
• Proactively identify opportunities for email marketing growth and revenue generation.
  
• Keep up with the latest email best practices and marketing trends.

Required Skills

• Must be highly driven and passionate about marketing, analytics and continuous improvement of the customer experience.
• Working knowledge of Microsoft Office Suite, CSS, and HTML.
• Strong writing and proofreading skills.
• Excellent organization and analytical skills.
• Strong communication skills and success interacting with senior-level executives.
• Excellent collaboration and partnership skills.
• Self-starter that can multi-task and flourish in a fast-paced environment.
• Familiar with email marketing platforms and tools. (Salesforce Marketing Cloud experience a plus).

Required Experience

• Bachelor's degree in marketing, communications, or a related discipline.
• Minimum of 1 year of hands-on experience working with email campaigns.

Preferred Experience

• Development experience in HTML, CSS and AmpScript to edit email template design and landing pages.
• Salesforce Marketing Cloud certification.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Industry

Banking

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