NIL stands for “Name, Image, and Likeness” specifically referring to the use of an athlete’s NIL through marketing and promotional endeavors. NCAA changed its rules to allow student-athletes to monetize their NIL in July 2021 for the first time in its history.
An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third party not associated with the NCAA or an NCAA institution such as:
No, NCAA rules prohibit universities from owning and/or running collectives.
The CR97 Fund offers Stony Brook student-athletes opportunities to engage in permissible NIL activities, including autograph signings, social media promotions, camps & clinics, charity events, special appearances, speaking engagements, product reviews/endorsements, commercials, and more.
Are contributions tax deductible?
The CR97 Fund is a registered LLC and, as such, contributions are not tax deductible.
Contact CR97fund@gmail.com for assistance with your membership.
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution” link on the membership page.
We strive to keep our operating costs as low as possible so that 90% of the contributions can be paid out to student-athletes. Any remaining funds will be used to cover fundraising expenses, deal facilitation, and various administrative expenses.
The CR97 Fund works with student-athletes from the University of Stony Brook who are on the men’s basketball team.